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Alireza Keshavarz

Alireza Keshavarz is a Lecturer in Marketing at Maynooth University Business School. He holds a PhD in Management Sciences (Marketing) from HEC, Paris. His research interest lies in employee mobility, compensation, strategic marketing, strategic sales force management, and strategic marketing ambidexterity. Alireza’s main research revolves around the dynamics and competitive effects of salesforce compensations and mobility. He also investigates the gender pay and promotional gaps within salesforces in organizations. Alireza is currently a member of the Lero Research Center, AMA, and EMAC. His research has been presented at and published in the Journal of the Academy of Marketing Science (JAMS), Journal of Business Research (JBR), and the proceedings of several conferences, including AMA, EMAC, Marketing Science, and SMS. He teaches data driven marketing, sales management, marketing, marketing analytics, business analytics, and marketing research in bachelor’s, master’s, and MBA courses.

Types of projects he is looking to supervise:
Digital Skill Development, Employee Mobility and Incentive in Digital Age, Digital and Numerical Perception and Decision Making, Digital Literacy

Research Areas:

Digital Literacy, Digital and Numerical Cognition, Digital Skills, Information Technology Employees